Conventional wisdom suggests that a “good” bounce rate (aka, the number of visitors who check out a single page on your site and then leave) falls between 30 to 50 percent. But if you ask me, anything over 25 to 30 percent represents an opportunity to reach more potential customers through the implementation of design and user-experience hacks that keep visitors on your pages longer.
Here are 12 to start with today:
1. Declutter your design.
This isn’t 1996. Geocities is dead. So if your site is still packed full of animated images, excess design features and other modern no-no’s, it’s time for a redesign. According to Tony Haile, the CEO of Chartbeat, you have just 15 seconds (or less) to convince new visitors to stay through the power of your site’s design alone.
2. Cut your number of fonts.
One immediate signal to readers that your site — and, by extension, your company — is out-of-date? The number of fonts you’ve used. If you’ve got more than two or three on your homepage, trim them down to create a more modern look.
3. Try a larger font size.
On a related note, the size of your fonts may also be affecting your site’s “stickiness.” An article published in Smashing Magazine suggests that anything less than 16 pixels could impair your site’s readability.
4. Apply visual breaks to your content.
Font size is important but big blocks of unbroken text are unacceptable in any circumstance. Quickly improve your site’s readability by adding headings, sub headings, bulleted lists and numbered lists to break your content into easily-digested segments.
Read The Complete Article Here – http://www.entrepreneur.com/article/248312
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